In recent years, many consumers who received or purchased Mastercard prepaid gift cards have become familiar with the site mcgift.giftcardmall.com—a portal where cardholders could activate their cards, check balances, and manage their prepaid Mastercard gift cards online. However, a significant change has taken place: this service has now been migrated to Giftcards.com, and mcgift.giftcardmall.com no longer operates as a standalone destination for these services.
Mcgift.giftcardmall.com was a subdomain of GiftCardMall.com, specifically dedicated to Mastercard prepaid gift cards. It served as a gateway for cardholders to:
Activate their prepaid Mastercard gift cards
Check their card balances
Register cards for online use
View recent transactions and manage account settings
This site was often printed on the back of physical Mastercard gift cards, providing a direct link for users to access their card services online.
The primary reason for the migration of mcgift.giftcardmall.com to Giftcards.com stems from a strategic decision by Blackhawk Network Holdings, Inc., the company that owns and operates GiftCardMall and Giftcards.com. In early 2024, Blackhawk Network consolidated its digital gift card platforms under the Giftcards.com brand to:
Streamline services under one unified platform
Enhance the user experience with improved navigation and interface
Reduce confusion caused by multiple, separate websites
Provide stronger security measures and customer support
As part of this shift, traffic from mcgift.giftcardmall.com was redirected to Giftcards.com, which now acts as the central hub for not only Mastercard gift card management but also a wide variety of other gift card services.
For consumers holding a prepaid Mastercard gift card that once pointed to mcgift.giftcardmall.com, the good news is that your card is still valid and works exactly as before. The only difference now is that the online tools to manage or check the card, such as activation and balance inquiries, are accessed through Giftcards.com.
Here’s what cardholders should know:
No need to re-issue your card: Existing cards remain functional and can be used wherever Mastercard is accepted in the United States.
Use Giftcards.com for management: The Giftcards.com platform now hosts all card management functions previously found on mcgift.giftcardmall.com.
Updated links: If your card still shows mcgift.giftcardmall.com on the back, typing that URL will typically redirect you to the Giftcards.com equivalent.
This transition helps bring all gift card services—Visa, Mastercard, and many store-specific options—into one central www mcgift giftcardmall com location, making it easier for users to find and use the tools they need without jumping between multiple sites.
The migration from mcgift.giftcardmall.com to Giftcards.com isn’t just a change in web address; it brings several practical advantages:
Better user experience: Giftcards.com features a modernized, more intuitive interface that’s designed to work smoothly across desktop and mobile devices.
One-stop access: Users can now manage various types of cards (including Visa and retailer-specific options) from a single hub, eliminating the need to remember several different domains.
Enhanced support: Giftcards.com offers more robust customer support tools and resources compared to the earlier, more siloed setup.
Streamlined security: Consolidating services helps strengthen the platform’s overall security posture by centralizing updates and protections.
Q: Can I still check my balance if my card says mcgift.giftcardmall.com?
Yes. Even if the back of your card shows the old URL, typing it into a browser will usually redirect you to the Giftcards.com service where you can activate or check your balance.
Q: Do I have to create a new account?
No. Existing card details and credentials continue to work, and there is no need to re-register your card just because the site changed.
Q: Is my card still secure?
Yes. The consolidation under Giftcards.com is managed by the same parent company—Blackhawk Network—ensuring continuity in security and service management.
The transition of mcgift.giftcardmall.com to Giftcards.com reflects a broader trend in digital services: simplification and unification for a better customer experience. While the domain name and web address have changed, the core functionality and value of your Mastercard prepaid gift card remain intact.
Whether you’re activating a new card, checking your balance, or sending a gift to someone, Giftcards.com is now your go‑to destination for managing all things related to Mastercard prepaid gift cards—and much more.